Thursday, April 5, 2012

Property Advertisements - What they really mean


After reading various advertisments about newly launched housing projects and various techniques of builder to sell their properties. I started read between lines of the promises and descriptions from the project.


Here are the commonly used terminologies and what they really meant:-

1. 82% Green Space – be sure the builder has used the available 18% of space to build high rise towers; not less than 12 floors

2. Strategically locates – in other words; currently it is far from all major spots

3. Stay close to nature or in lap of greenery – please be assured the place is very far from city limits and soon this place will also be converted into cement jungle. Worse still, commuting to office will be a major headache and driving or using common transport will be very time consuming.

4. Lakefront or river touch – be prepared to face mosquito menace; if your luck is really bad it will be accompanied by stinking smell which most the lakes are emitting (of course thanks to our encroachments)

5. World class amenities – rest assured, the maintenance will be very high and if you are common man with common ambitions, soon the desire to use these facilities will dry down. Then you will really start feeling the heat on your pocket.

6. No common walls – means no common feelings amongst the residents and who has common attitude of not sharing their joy or sorrow with their neighbor’s.

7. In the heart of city – you will have to welcome the air, noise pollution which is in its heart (and which you cannot bypass)

8. Eco homes or smart homes- it will be like hybrid car, you will have to shell out more money compare to other similar projects. Funny thing is only the rich and famous can afford this living. It is said that smarter homes are usually occupied by dumber people.
I wonder why either nature friendliness or smartness of home should be a costly affair.

After dealing with builder, let's observe the families who are planning to be proud owners are not far behind.

I call ‘apartment block’ as ‘apartment blank’ as the resident usually are blank or has mental block about what happening in and around our building once they enter into their flat. Even not sharing a common ‘hi’or ‘hello’ among them.

Gated Community – Not only the houses has walls surrounding them, but even people living in it also has walls which you cannot cross.

Co-operative Housing Society – where most un co-operative people stays and wastes most of the time in discussing or debating (in the name of meeting) or pulling each other’s legs.

-Shashank